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Katherine Darsie

February 17, 2017

Google My Business Tips for Dental Practices

3 Reasons Practices Need Google My Business Listings

In the digital world that we all live in today, “Google it” is a far too familiar phrase. As the owner of a dental practice, do you ever wonder why your company never shows up in online searches? Maybe the cost of online marketing seems too expensive or maybe you simply don’t know the first step to take. No matter what the excuse, Google My Business is an important tool to use to ensure that your practice pops up when a potential customer needs a teeth cleaning. Discover three reasons that your dental practice should be using Google My Business:

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Burke Miller

February 16, 2017

February is National Children's Dental Health Month!

Let’s Keep Children’s Smiles Bright

February is known as National Children’s Dental Health Month, and although the end of the month is near, it’s not too late to spread the message to your patients. There isn’t a better time to help parents understand how critical it is to promote healthy oral habits for their children.

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Burke Miller

February 15, 2017

12 Statistics to Guide Your Practice's Digital Marketing Strategy

Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your practice in 2017.

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Grace Purdy

February 14, 2017

6 Dental & Marketing Blogs You Need to Follow

In recent years, blogs have been popping up all over the internet and nowadays there is a blog covering just about any topic imaginable. At eDentalImage, we believe that subscribing to blogs is one of the best ways to stay connected and current with the latest updates in your industry. For our readers, we would recommend following a mixture of marketing and dentistry blogs.

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Grace Purdy

February 13, 2017

Facebook Tips & Tricks for Your Dental Practice

Facebook reaches over 1.23 billion people every single day and is widely known to be the most popular social network in the world. Facebook’s ability to reach people from virtually every part of the world (or more specifically, your local area) makes it the perfect setting to advertise your dental practice. But let’s face it - creating Facebook posts for your business can be pretty tricky. Have no fear, engaging potential customers with your Facebook posts can be made easy with these tips and tricks for crafting the perfect post.

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Grace Purdy

February 10, 2017

Your Practice Needs a Mobile-Friendly Website

We know you’ve probably heard plenty of people preaching the importance of having a mobile-friendly website, but is having a mobile compatible site really that important? At eDentalImage we are here to tell you that it is a necessity.

Not only are mobile Google searches now more common than searches from desktops, but mobile searches also lead to more actions than desktop searches. According to Mobile Marketing Engine, 70 percent of mobile searches lead to action on websites within one hour. Still not convinced? Check out the following reasons your dental practice’s website needs to be mobile-friendly.

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Burke Miller

February 09, 2017

How to Improve Your Practice's Google Star Rating

Your Practice Should Promote Itself

You believe in your practice. When you hear someone describe their tooth pain, the first thing you do is tell them to stop by your office so you can get it taken care of. If you could offer the same advice for anyone having dental trouble, you would. But there are only so many hours in the day. Outside of work, your family and practice rightfully take up most of your time. Simply put, there isn’t enough time in the day to convince folks to make your practice their #1 choice.

One way that you can create a constant positive reputation is by maintaining and monitoring your Google star rating. With this online business listing you can have your practice’s good name and work recommended and promoted 24/7. Here’s the cherry on top: it’s free and takes your practice less than an hour a week to monitor.

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Grace Purdy

February 08, 2017

Do You Know What Your Patients are Saying About You Online?

Online Reviews Matter

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? With such a high percentage of consumers looking to the internet for guidance when choosing their products and services, it is to your benefit to have a strong online presence, especially when it comes to reviews from customers.

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Katherine Darsie

February 07, 2017

Five Ways Dental Practices Fail at Local Marketing

With every New Year, comes a long list of resolutions that will be accomplished in the upcoming year. But now that we are in the second month of 2017, let’s check in and take an honest moment of reflection. Have you been hitting the gym every day like you promised yourself you would? Or did you sneak in a Coca-Cola even though you set a goal not to drink soda in 2017?

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Burke Miller

February 06, 2017

Dental Blogging Tips: 5 Blog Posts Formats

Keep Your Audience Interested by Providing Fresh Content

Adding new content to your website is an important factor for SEO success. Blogging is a great way to add content and should provide information to the patients checking out your website. It should show that you and your team know your stuff. Blogging may sound overwhelming, but there are so many different types of blog post formats, that it really should be somewhat easy to write unique, informational or entertaining content. Take time to think about what types of blogs match best with your practice’s philosophy and skillset. Below are several suggestions for formats of posts to keep your blog fresh.

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