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Grace Purdy

April 25, 2017

How to Check Your Website's Search Engine Ranking

When it comes to your website, you always hear that having a high search engine ranking is important, but do you ever wonder how you can actually check your ranking? There are a few different ways to check your website’s search engine ranking, and our eDentalImage team has put together a list of all the methods you can use to make sure your website is ranking as high as possible.

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Burke Miller

April 18, 2017

Should Dental Practices Use Facebook Ads?

Have you been scrolling through your Facebook timeline and seen posts that say “promoted?” Or maybe you have found yourself scrolling through a carousel of photos that swipe right to left and advertise a certain product. Those are Facebook advertisements!

Chances are you see nearly a dozen of them on any given login and many times they may be advertisements for a product or company that you recently did a Google search for. Creepy, right? While yes, it may seem like the internet is stalking you, think about how effective this could be for getting new customers in your local area to your dental practice!

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Katherine Darsie

March 22, 2017

5 Quick Tips to Improve Your Practice's SEO

How Do I Get My Dental Practice to Rank Higher in Search Engines?

We've been getting a lot of questions about how dental practices can improve their SEO – or more-specifically, how they can get their Web pages to rank higher in search results for the most-popular keywords and phrases consumers use to search for local dentists. This question is far more complicated than it sounds. If there were a quick and easy way to improve the rank of your Web pages, you would already know about it. There are literally thousands of SEO tips and tricks you could implement to help improve the ranking of your pages, which is why we recommend you increase your knowledge of SEO or hire a resource to help you manage this effort on an ongoing basis.

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Katherine Darsie

March 20, 2017

Are High Bounce Rates Always Bad?

Let’s start with the basics… What actually is bounce rate?

Google defines bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance without interacting with the page). For most people the obvious goal is to keep the bounce rate low, but sometimes when you are checking your website analytics you may notice that you have a very high bounce rate.

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Katherine Darsie

March 15, 2017

Blogging Tips for the Busy Dentist

As a dentist, you may not know the first thing about writing a blog post. You may also think that you don't have extra time in the day to spend on blogging. In all honesty, it is just another thing to put on your daily to-do list, but it is extremely important for you to constantly update your website with unique content.

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eDentalImage

March 09, 2017

The Pros and Cons of Direct Mail Campaigns

Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

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Grace Purdy

March 07, 2017

How Your Practice Can Get Impact With Pay-Per-Click

If online marketing for your dental practice has been top of mind recently, it is very likely that you have heard the term “PPC” or “pay-per-click” tossed around in conversation. While this topic may be somewhat difficult to understand, we have broken it down below to make sure that your practice is getting the maximum number of customers from the internet that it deserves.

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Grace Purdy

March 06, 2017

3 More Steps for Dental Practices to Gain Online Traction

In the eDentalImage blog “3 Things All New Dental Practices Need To Do,” we listed out the first steps your new dental practice should take once it’s up and running. Now that you’ve completed those steps and your practice has a solid online presence, we’ve put together a list of the next three things your dental practice can do to gain even more online traction.

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Burke Miller

March 03, 2017

Is Virtual Reality in Your Practice's Future?

Virtual reality (VR) has been a hot topic in technology circles for the last year. And it has been for a good reason; VR could totally change how we look at entertainment, work and numerous industries with its fully immersive capabilities.

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Grace Purdy

March 02, 2017

Dental Practice Marketing Tip: Market Results, Not Services

Everything you’ve heard about marketing up until this point has probably encouraged you to market your dental practice’s services so that customers will know exactly what they’re getting when they come into your practice. Well, our team at eDentalImage is flipping the script and giving you a new approach to attracting new customers. Marketing your practice’s results rather than simply the services you offer is a very effective way to gain new patients. Still a little confused? Don’t worry, eDentalImage is here to fill you in on three ways to shift your message when switching your marketing strategy from service-based to results-based.

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