Building lasting relationships with patients is necessary to running an exceptional practice. As patients use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.
January 20, 2017
January 10, 2017
Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.
Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.
May 21, 2016
Getting traffic to your website is only half the battle - once visitors are there, it's important to keep them from navigating away to other sites. Website designers call this the 'bounce rate' - the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.
May 05, 2016
As more customers turn to mobile devices like smartphones and tablets, you can also find them on social media. Almost 80% are on some form of social media, so it's important to know that when you run ads, blogs and create your marketing and digital marketing strategies that you streamline them around your potential customers.
April 28, 2016
Businesses of all sizes realize the importance of digital marketing, especially through search engines. According to the Jupiter Research, a Forrester Research Company, 81% of users use the search engine to land on their desired destinations. When it comes to boosting traffic to your business, there are two basic options to consider: Pay Per Click (PPC) advertising or Search Engine Optimization (SEO). Deciding whether to dedicate your resources to organic search or paid search efforts depends on a variety of factors that include audience behavior, available budget, and your business's marketing goals. For a well-rounded marketing strategy, you need to strike a balance between the two, as they can both get you on the front page of the search engines for targeted terms. Combining the best of both strategies will help your dental practice get the most online attention.
April 07, 2016
March 07, 2016
Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.