May 21, 2016
Getting traffic to your website is only half the battle - once visitors are there, it's important to keep them from navigating away to other sites. Website designers call this the 'bounce rate' - the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.
May 05, 2016
As more customers turn to mobile devices like smartphones and tablets, you can also find them on social media. Almost 80% are on some form of social media, so it's important to know that when you run ads, blogs and create your marketing and digital marketing strategies that you streamline them around your potential customers.
April 28, 2016
Businesses of all sizes realize the importance of digital marketing, especially through search engines. According to the Jupiter Research, a Forrester Research Company, 81% of users use the search engine to land on their desired destinations. When it comes to boosting traffic to your business, there are two basic options to consider: Pay Per Click (PPC) advertising or Search Engine Optimization (SEO). Deciding whether to dedicate your resources to organic search or paid search efforts depends on a variety of factors that include audience behavior, available budget, and your business's marketing goals. For a well-rounded marketing strategy, you need to strike a balance between the two, as they can both get you on the front page of the search engines for targeted terms. Combining the best of both strategies will help your dental practice get the most online attention.
April 07, 2016
March 07, 2016
Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.
March 01, 2016
There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google's Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your dental website will be ranked higher on Google, which ultimately gives your practice more patients.
February 24, 2016
Brand design is powerful business! When small businesses invest time, intelligence and resources into their brand, success is sure to come. Having a strong dental brand design means having a strong identity; a strong dental marketing image that remains in the mind of patients, and a strong ability to promote progress in the commercial world. A strong brand is one important indicator of strong business integrity and future success. A brand is a solid and sound investment, and often long term business relationships are formed and sustained on the basis of respect for dental marketing brand design.