Congratulations on opening your new dental practice! Now that all of the stress of purchasing your practice is over, it is time to sit back and relax, right? Not quite yet!
The eDentalImage team wants to help ensure that everyone in your area is aware of just how outstanding your dental practice is. Creating a strong online presence for your practice is the best way to make sure that potential customers near you know all the details about your up-and-coming practice. While there are many things you can do to improve your practice’s online presence, the eDentalImage team has narrowed it down to three of the first things all new dental practices need to do to increase brand awareness online.
1. Get Listed on Google My Business
Google My Business is a free tool that Google offers to businesses so that they can manage their online presence across all Google platforms, like Google Search and Google Maps. As detailed in eDentalImage’s blog “Google My Business Tips For Dental Practices,” if your dental practice isn’t using Google My Business it is almost impossible for potential customers to find your practice in Google search results.
Google My Business allows you to manage the information that comes up about your practice on Google search results pages, interact with potential customers, and expand your online presence (and understand where that expansion is coming from). According to Google, “businesses that verify their information with Google My Business are twice as likely to be considered reputable by customers.”
Google My Business is not only effective and easy to start, but it is also completely free to use. With all of these awesome benefits and zero cost to your business, you have no excuse to not be using Google My Business for your dental practice.
2. Claim Your Dental Practice On Yelp
With over 78 million monthly visitors, Yelp has quickly become one of the largest reviewing websites in the world and serves as an excellent platform to let those near you know just how great your dental practice is. Once you claim your business on Yelp, you give customers a way to publicly rave about their experiences with your practice.
With an overwhelming 88% of consumers who trust online reviews as much as personal recommendations, it is of paramount importance that potential customers have a way to see what kind of experiences your customers are having with your practice. By having an excellent reputation on Yelp you’re already starting to build trust with potential customers and they will feel more comfortable coming into your new practice.
4. Create a Facebook Page For Your Dental Practice
Over 1.23 billion people use Facebook every single day, so we think it’s safe to say that having a Facebook page for your local business is one of the best ways to reach copious amounts of potential customers. Being a social network, Facebook is a very interactive way to get in touch with people in your area.
We mentioned several different ways to engage potential customers in our blog, “Facebook Tips & Tricks for Your Dental Practice,” but we believe that one of the best ways to grow a Facebook following is by offering advice in with your posts. For example, if your dental practice’s Facebook page posts a weekly tip about how to keep your teeth health between cleanings, Facebook users will be inclined to check your page more frequently. By engaging with potential customers through Facebook, your practice will remain on their mind and they will be more likely to think of your practice the next time they need to go in for a check up.
Getting online traction for a new business can be hard, but improving your online presence is a whole lot easier when you utilize these three platforms to their full potential. If you start by checking off these three tasks, you will be on your way to online success.
We plan on continuing to equip you with all the necessary information to get started on beefing up your practice’s online presence. Subscribe to our blog to get the next few steps towards local online marketing success. It’s time to get the word out about your awesome dental practice!