When it comes to your website, you always hear that having a high search engine ranking is important, but do you ever wonder how you can actually check your ranking? There are a few different ways to check your website’s search engine ranking, and our eDentalImage team has put together a list of all the methods you can use to make sure your website is ranking as high as possible.
What is a Search Engine Ranking?
When someone searches keywords related to your practice in a Google search, your search engine ranking is the search results position that your website shows up on.
A website that comes up at the top of the search engine results has a high search ranking whereas a site that shows up at the bottom of search results page (or even not on the first page at all) has a low search ranking.
Do It Yourself
You can check your website’s search engine rankings yourself by going into incognito mode in your website browser and searching some of the keywords that would be associated with your practice. Make sure that you are in incognito mode, because if you’re not then the search engine will automatically use your search history and browsing history to skew your search results.
Search phrases like “dental practice” or “teeth cleaning” with your shop’s location and then see how high your dental practice's website positioning is on the results page. From there you can determine whether your practice's site has a high or low search ranking.
Use a Service
If you want a more straightforward way to check your search engine rating, there are many websites that will check it for you. Serps is one of the many websites that will tell you exactly how your website is ranking on search results pages. With Serps you can search specific keywords and get a list of the top results, in the order that they appear in the search engine. That way you can not only see how your shop is ranking, but you can also see how your competition is holding up on the same keyword searches.
Another website that will analyze your website’s search engine ranking is SEOCentro. SEOCentro lets you search your domain name along with your keywords so that you can see exactly how your site is ranked across a variety of platforms. Being able to include your domain name in the search makes it a little easier to see exactly where you’re ranking so you don’t have to scroll through a list to find your practice's site.
How to Improve Your Search Ranking
If you realize that your dental practice's website shows up low in search engine rankings, there are some things that you can do to improve your rank. (Note that making these changes will not improve your ranking immediately, but will help gradually over time.) Check out our blog “5 Quick Tips to Improve Your Auto Repair SEO,” for tips on how to improve your ranking.
If you are looking to improve your auto repair shop’s website overall, eDentalImage has a free website diagnostic tool that will give you a full performance report on your site. Click here to scan your website and feel free to give eDentalImage a call at 404-620-6964 if you would like more information on how you can use online marketing to grow your practice!