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Burke Miller

March 01, 2017

Use Google My Business Photos to Attract New Dental Customers

Searching online is becoming more and more localized. When people search, they are typically action-oriented with a particular area in mind. So what does that mean for you and your dental practice?

Google designed Google My Business to give business owners a portal to see traffic to their website, monitor customer’s reviews and post photos of their business. As previously discussed in our blog “Google My Business Tips for Dental Practices,” it is extremely important for your practice to take advantage of Google My Business. In this blog post we will discuss how to make sure your listing’s pictures are looking their best so that you can get more people clicking through to your website and visiting your location.

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Burke Miller

February 28, 2017

Improve Your Practice's Search Results with Schema Markup

Standout in Search Results

Have you recently searched online for a local restaurant and noticed the address, hours and phone number listed on the side of your search results? That’s schema markup at work.

Schema markup refers to a specific way to code key local data on your dental practice's website. Schema markup was created from a collaborative effort by Google, Yahoo and Bing. This format and coding is universally understood by each of the major search engines.

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Grace Purdy

February 27, 2017

3 Things All New Dental Practices Need To Do

Congratulations on opening your new dental practice! Now that all of the stress of purchasing your practice is over, it is time to sit back and relax, right? Not quite yet!

The eDentalImage team wants to help ensure that everyone in your area is aware of just how outstanding your dental practice is. Creating a strong online presence for your practice is the best way to make sure that potential customers near you know all the details about your up-and-coming practice. While there are many things you can do to improve your practice’s online presence, the eDentalImage team has narrowed it down to three of the first things all new dental practices need to do to increase brand awareness online.

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Grace Purdy

February 24, 2017

Customer Journey to the Dentist [Infographic]

Did you know that as of 2015, there were 195,722 dentists working in dentistry in the United States? With so many options, do you ever wonder what steps actually lead customers into your dental practice? eDentalImage has created the infographic below to map out some of these potential journeys to your dental practice. 

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Grace Purdy

February 23, 2017

A Dental Practice's Guide to Titles and Meta Descriptions

For most dental professionals, the language of search engine marketing can be foreign. While the definition for “title” may seem like common sense, we know what you’re thinking - what is a "meta description?" When we refer to titles and meta descriptions, we’re talking about the clickable title and brief description that show up in Google search results when a someone searches keywords related to your dental practice.

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Grace Purdy

February 22, 2017

How Your Dental Practice Can Use Twitter Lists

Twitter lists are one of the hottest new trends in the digital marketing world. The list function on Twitter allows you to monitor what people the people in your specific lists are tweeting about, and gives you an easy way to check out other Twitter users in one, easy-to-access place. To make things simple for you, we have compiled all of the Twitter list information that you need to know for success.

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Katherine Darsie

February 17, 2017

Google My Business Tips for Dental Practices

3 Reasons Practices Need Google My Business Listings

In the digital world that we all live in today, “Google it” is a far too familiar phrase. As the owner of a dental practice, do you ever wonder why your company never shows up in online searches? Maybe the cost of online marketing seems too expensive or maybe you simply don’t know the first step to take. No matter what the excuse, Google My Business is an important tool to use to ensure that your practice pops up when a potential customer needs a teeth cleaning. Discover three reasons that your dental practice should be using Google My Business:

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Burke Miller

February 16, 2017

February is National Children's Dental Health Month!

Let’s Keep Children’s Smiles Bright

February is known as National Children’s Dental Health Month, and although the end of the month is near, it’s not too late to spread the message to your patients. There isn’t a better time to help parents understand how critical it is to promote healthy oral habits for their children.

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Burke Miller

February 15, 2017

12 Statistics to Guide Your Practice's Digital Marketing Strategy

Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your practice in 2017.

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Grace Purdy

February 14, 2017

6 Dental & Marketing Blogs You Need to Follow

In recent years, blogs have been popping up all over the internet and nowadays there is a blog covering just about any topic imaginable. At eDentalImage, we believe that subscribing to blogs is one of the best ways to stay connected and current with the latest updates in your industry. For our readers, we would recommend following a mixture of marketing and dentistry blogs.

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