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eDentalImage

March 09, 2017

The Pros and Cons of Direct Mail Campaigns

Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

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Grace Purdy

March 06, 2017

3 More Steps for Dental Practices to Gain Online Traction

In the eDentalImage blog “3 Things All New Dental Practices Need To Do,” we listed out the first steps your new dental practice should take once it’s up and running. Now that you’ve completed those steps and your practice has a solid online presence, we’ve put together a list of the next three things your dental practice can do to gain even more online traction.

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Burke Miller

March 03, 2017

Is Virtual Reality in Your Practice's Future?

Virtual reality (VR) has been a hot topic in technology circles for the last year. And it has been for a good reason; VR could totally change how we look at entertainment, work and numerous industries with its fully immersive capabilities.

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Grace Purdy

March 02, 2017

Dental Practice Marketing Tip: Market Results, Not Services

Everything you’ve heard about marketing up until this point has probably encouraged you to market your dental practice’s services so that customers will know exactly what they’re getting when they come into your practice. Well, our team at eDentalImage is flipping the script and giving you a new approach to attracting new customers. Marketing your practice’s results rather than simply the services you offer is a very effective way to gain new patients. Still a little confused? Don’t worry, eDentalImage is here to fill you in on three ways to shift your message when switching your marketing strategy from service-based to results-based.

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Grace Purdy

February 27, 2017

3 Things All New Dental Practices Need To Do

Congratulations on opening your new dental practice! Now that all of the stress of purchasing your practice is over, it is time to sit back and relax, right? Not quite yet!

The eDentalImage team wants to help ensure that everyone in your area is aware of just how outstanding your dental practice is. Creating a strong online presence for your practice is the best way to make sure that potential customers near you know all the details about your up-and-coming practice. While there are many things you can do to improve your practice’s online presence, the eDentalImage team has narrowed it down to three of the first things all new dental practices need to do to increase brand awareness online.

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Grace Purdy

February 24, 2017

Customer Journey to the Dentist [Infographic]

Did you know that as of 2015, there were 195,722 dentists working in dentistry in the United States? With so many options, do you ever wonder what steps actually lead customers into your dental practice? eDentalImage has created the infographic below to map out some of these potential journeys to your dental practice. 

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Burke Miller

February 16, 2017

February is National Children's Dental Health Month!

Let’s Keep Children’s Smiles Bright

February is known as National Children’s Dental Health Month, and although the end of the month is near, it’s not too late to spread the message to your patients. There isn’t a better time to help parents understand how critical it is to promote healthy oral habits for their children.

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Burke Miller

February 15, 2017

12 Statistics to Guide Your Practice's Digital Marketing Strategy

Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your practice in 2017.

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Grace Purdy

February 08, 2017

Do You Know What Your Patients are Saying About You Online?

Online Reviews Matter

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? With such a high percentage of consumers looking to the internet for guidance when choosing their products and services, it is to your benefit to have a strong online presence, especially when it comes to reviews from customers.

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Katherine Darsie

February 07, 2017

Five Ways Dental Practices Fail at Local Marketing

With every New Year, comes a long list of resolutions that will be accomplished in the upcoming year. But now that we are in the second month of 2017, let’s check in and take an honest moment of reflection. Have you been hitting the gym every day like you promised yourself you would? Or did you sneak in a Coca-Cola even though you set a goal not to drink soda in 2017?

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