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Katherine Darsie

February 07, 2017

Five Ways Dental Practices Fail at Local Marketing

With every New Year, comes a long list of resolutions that will be accomplished in the upcoming year. But now that we are in the second month of 2017, let’s check in and take an honest moment of reflection. Have you been hitting the gym every day like you promised yourself you would? Or did you sneak in a Coca-Cola even though you set a goal not to drink soda in 2017?

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Burke Miller

January 20, 2017

Messaging Makes It Easy For Patients To Keep Their Appointments

Building lasting relationships with patients is necessary to running an exceptional practice. As patients use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.

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Katie O'Connor

February 09, 2016

Digital Marketing Shouldn't Replace Word of Mouth - It Should Complement it!

 

Social media has increasingly become a part of our everyday life. It changed the way we all communicate, both personally and professionally. Driving word of mouth through social media platforms allows the consumers to spread the word faster and further at no extra costs. It's every marketer's dream for consumers to talk about their products, post detailed reviews online and tweet about its brand far and wide. According to Nielsen's latest Global Trust in Advertising Report, 92% of consumers trust recommendations from family and friends than any other form of advertising. If your friend raves about a certain brand or product, you may want to purchase something from the same brand. Therefore, in a world dominated by social networks, creating that consumer buzz is something you have to do to make your brand stand out.

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