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Grace Purdy

February 02, 2017

How to Use Groundhog Day (and Other Holidays) to Grow Your Practice

Happy Groundhog Day!

For those of you who don’t know, today is the day that Punxsutawney Phil, the official weather forecasting groundhog of the United States, ventured out of his burrow to give us all insight on what weather to expect in the upcoming weeks. Phil saw his shadow this morning so there will be six more weeks of winter (if he hadn’t seen his shadow, there would have been an early spring).

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Katherine Darsie

January 10, 2017

How to Optimize Your Dental Website for the Voice Search Trend

Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.

Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.

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Jae Ro

November 10, 2015

Aren't You Forgetting Something?


Fillings, root canals, cleanings, x-rays, dental insurance claims, etc. There are so many things that go on in your dental practice every day that it's easy to forget about maintaining your practice's brand.

Brand? Yes, I'm talking about the reputation, promises, emotions, and images that people think of when they hear your practice's name. A combination of all these things make up your practice's brand, and your this is the heart and soul of your practice; it's how your patients connect with your practice outside of the office.  

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Jae Ro

October 29, 2015

3 Ways You Can Help Your Patients This Halloween


Halloween is almost here! This is exciting news for most of your patients, but it could also be your office's worst nightmare. The amount of cavities, tartar, and tooth decay that your patients will experience this weekend can make your spine shiver. Luckily, I have just the right advice for you and your dental practice.

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Jae Ro

October 13, 2015

How to Reduce Patient No-Shows at Your Dental Practice


 Oh No!

Some of your patients have caught the deadly No-Show Virus! They schedule appointments at your office, but then fail to show up when the day of the appointment comes around. But don't worry, this is a common illness that CAN be treated. Inspired by The Practitioner's Journey, this post will cover practical things that you can do to reduce the number of patient no-shows at your office. 

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Nick Lopez

September 30, 2015
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Nick Lopez

September 23, 2015

He Said, She Said. Guide To Handling Bad Reviews. 

 

The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren't the end of the world and can actually be a good thing for your business. Let's explore good ways to solve bad reviews.

 

1. Solve Reviews Before They Start.

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Nick Lopez

September 21, 2015

Inbox (1): Email Marketing+Your Business = Success

Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has constantly delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.

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Jae Ro

September 15, 2015

3 Tips to Help Protect Your Social Media Accounts


 Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your practice? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.

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