Building lasting relationships with patients is necessary to running an exceptional practice. As patients use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.
January 20, 2017
November 23, 2015
October 28, 2015
"Time is money." Why do we say this? What we really mean is that our time is of an equal, if not greater, value than the amount of money that we may have at a given moment. Accordingly, the attention economy uses this same type of comparative thinking to relate monetary value to attention; more specifically, our consumers' digital attention. In the last decade, digital attention has become such a scarce commodity that a given product or service has only has a few seconds to pitch its offer to the consumer before he/she decides to scroll past it.
October 07, 2015
September 23, 2015
The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren't the end of the world and can actually be a good thing for your business. Let's explore good ways to solve bad reviews.
1. Solve Reviews Before They Start.
September 22, 2015
It’s one thing to offer a great service or product. It’s a completely different thing to get people to see that you offer such a great service or product. In this day and age, most people aren’t looking through the yellow pages to find places that offer products or services that they need; they’re using the internet. So how do you get people to find you on the web? How do you set yourself apart from the other dental practices that offer the same services that you do? One way is to promote the right keywords for your practice.
September 21, 2015
Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has constantly delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
September 16, 2015
Everything is always evolving. We aren't driving Model Ts anymore, and I don't see anyone using a flip phone (except my grandmother). Just like cars and technology, marketing is always evolving. More importantly, like a lot of things today, marketing has gone digital. Print and magazine ads are still popular (don't get me started on radio), but the main focus is online marketing. Online marketing is hard to ignore especially when over 3 billion people are on the internet (40% of the world's population). Do I have your attention yet?