When it comes to your website, you always hear that having a high search engine ranking is important, but do you ever wonder how you can actually check your ranking? There are a few different ways to check your website’s search engine ranking, and our eDentalImage team has put together a list of all the methods you can use to make sure your website is ranking as high as possible.
March 22, 2017
How Do I Get My Dental Practice to Rank Higher in Search Engines?
We've been getting a lot of questions about how dental practices can improve their SEO – or more-specifically, how they can get their Web pages to rank higher in search results for the most-popular keywords and phrases consumers use to search for local dentists. This question is far more complicated than it sounds. If there were a quick and easy way to improve the rank of your Web pages, you would already know about it. There are literally thousands of SEO tips and tricks you could implement to help improve the ranking of your pages, which is why we recommend you increase your knowledge of SEO or hire a resource to help you manage this effort on an ongoing basis.
March 07, 2017
If online marketing for your dental practice has been top of mind recently, it is very likely that you have heard the term “PPC” or “pay-per-click” tossed around in conversation. While this topic may be somewhat difficult to understand, we have broken it down below to make sure that your practice is getting the maximum number of customers from the internet that it deserves.
February 28, 2017
Standout in Search Results
Have you recently searched online for a local restaurant and noticed the address, hours and phone number listed on the side of your search results? That’s schema markup at work.
Schema markup refers to a specific way to code key local data on your dental practice's website. Schema markup was created from a collaborative effort by Google, Yahoo and Bing. This format and coding is universally understood by each of the major search engines.
February 23, 2017
For most dental professionals, the language of search engine marketing can be foreign. While the definition for “title” may seem like common sense, we know what you’re thinking - what is a "meta description?" When we refer to titles and meta descriptions, we’re talking about the clickable title and brief description that show up in Google search results when a someone searches keywords related to your dental practice.
February 03, 2017
Yep, you read it right. We’re telling you to NAP everywhere. But we’re not telling you to sleep. NAP stands for name, address and phone number and is extremely important for local search engine optimization (SEO) success. In a way, you could compare it to your practice’s fingerprint.
January 10, 2017
Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.
Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.
March 01, 2016
There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google's Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your dental website will be ranked higher on Google, which ultimately gives your practice more patients.