Social media has increasingly become a part of our everyday life. It changed the way we all communicate, both personally and professionally. Driving word of mouth through social media platforms allows the consumers to spread the word faster and further at no extra costs. It's every marketer's dream for consumers to talk about their products, post detailed reviews online and tweet about its brand far and wide. According to Nielsen's latest Global Trust in Advertising Report, 92% of consumers trust recommendations from family and friends than any other form of advertising. If your friend raves about a certain brand or product, you may want to purchase something from the same brand. Therefore, in a world dominated by social networks, creating that consumer buzz is something you have to do to make your brand stand out.